Top 5 Real Struggles New Founders Face — and How We Make Starting Up Way Easier

Let’s be real for a second: starting a business is exciting — but also kind of terrifying.

There’s this moment, early on, where the energy is sky-high. You've got your idea, maybe a name, maybe even a rough logo scribbled on a napkin. It feels like you're about to change your life.

And then... you open a government portal, start researching legal structures, or try to figure out what “DIN” or “DSC” even means — and suddenly, it all feels confusing, frustrating, and just plain overwhelming.

If you're nodding your head right now, trust me — you're not the only one.

At Ensconce, we’ve worked with first-time founders, and almost every one of them has hit the same roadblocks. So, if you're in that space where the idea is ready but the setup feels like a maze, this is for you.

Here are five of the most common challenges new entrepreneurs face — and how we make each one way less stressful.

Legal and Regulatory Confusion

Yep, this is where a lot of people freeze.

Private Limited? LLP? Sole Proprietor? Each one has its own set of pros and cons, and figuring out what’s best can feel like you’re playing a game without a rulebook.

What we do at Ensconce:

• We sit down with you (virtually or in person) and talk it through.
• We ask what you're planning to build, how big you want to go, whether you'll have co-founders or investors — all the stuff that actually matters.
• And then, based on that, we recommend the structure that makes the most sense for you.
• From there, we handle the heavy lifting — all the government filings, IDs, and formalities — so you don’t have to get lost in the jargon.

Name Approval and Registration Delays?

This one’s frustrating. You fall in love with a name, only to find out it’s already taken or doesn’t meet some obscure rule.

How we help:

• We do a thorough name check before you file.
• We also flag any risky choices and guide you toward alternatives that still feel like you.
• Once you’ve picked, we handle all the submission stuff, double-check for form errors, and keep tabs on the process — no waiting around in the dark.

Tax and Finance Setup Disorientation

It’s easy to underestimate how many different steps there are in just setting up the basics — taxes, compliance, banking, and bookkeeping — and let’s be honest, most government sites aren’t built with beginners in mind.

What we do differently:

• We walk you through every single part. Whether you need GST registration or just want to open a current account, we’ll tell you what to expect, help you gather what’s needed, and stay with you till it’s sorted.
• We even help you set up simple finance tools, so your business doesn’t turn into a spreadsheet nightmare six months down the line.

Handling Compliance and Papers

Just when you think you’re done, you realise there are monthly filings, annual returns, renewals, and so many little deadlines you didn’t know existed.

With Ensconce:

• We don’t just leave you hanging. We keep track of everything for you — compliance dates, filing requirements, renewals — and send reminders before anything’s due.
• Even better? We can handle most of it for you. No late fees. No missed filings. Just peace of mind.

Lack of Post-Incorporation Guidance

This is the one no one talks about enough.

Most services help you register and then disappear. But the truth is, the real work starts after you’ve registered — building your brand, hiring, doing payroll, handling invoices, managing taxes… it can feel lonely.

That’s not how we do things.

• When you work with Ensconce, we stay in your corner.
• You’ll get a real person you can talk to — someone who knows your business and can help you figure out next steps, whether it’s branding, accounting, or even registering a trademark.
• You’re not just a transaction to us. You’re a founder, and we’re here for the long journey.

Why People Trust Ensconce

• Because we don’t act like a faceless service.
• We don’t talk down to you.
• And we don’t disappear once the first job is done.

We know how hard it is to take that first step. And we believe the setup phase shouldn’t be harder than the startup phase.

With Ensconce, You Can Expect:

• A quick, paperless, and hassle-free registration process
• Honest, one-on-one advice that’s actually useful
• Full support with taxes, compliance, and banking
• Ongoing help with payroll, branding, accounting, and more

Let’s Build This Thing — Without the Stress

If you’re thinking about launching something, we’d love to help. We’ll walk with you every step of the way — and make sure you never feel like you’re doing it all alone.Reach out to explore how we can support your growth journey. Contact Ensconce today

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